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About Us

     Dr. Haig worked with Saul Bass during the 60s as his Logo Projects Account Manager. He is a graduate of UCLA in psychology and has a Master of Arts degree in Communication with honors from the University of Hawaii and a PhD from Southern Cross University in Australia. He taught logo design and branding strategy at Hawaii Pacific University following over forty years developing successful company logos. Dr. Haig is the co-author of The Power of Logos: How to Create Effective Company Logos, New York, Wiley Publishers, 1997.

     This is what is important to you as a company manager: When logos are planned and created to project the company as being credible, companies will experience greater communication power to influence important messages to your customers. This is backed up by university supervised research findings conducted by Dr. Haig.

     University supervised research is conclusive that successful logos are credibility based. People who are believable and know what they are talking about are more convincing. We say that they are credible. Likewise, companies which have a credible brand image are more convincing.

     How does Powerlogos Design take credibility persuasion principles and design successful logos? The first thing we do is learn all about your business from our Questionnaire. Then we plan for Credibility Based Logo Design, giving our clients a Logo Planning Report which includes a verbal description of your perfect logo. This is your area of business and what makes your business unique – your credibility factors.

     We symbolize these two factors in a Credibility Based Logo Design.

     Successful logos are not an abstract concept any longer. They are credibility based. We pioneered the proven process of Credibility Based Logo Design.

      Powerlogos Design™ uses the Credibility Based Logo Design™ philosophy to create effective logos for small business at a very low fee. Effective logo design is part planning and part design. Dr. Haig does the planning. Select International design teams from India, Russia, Brazil or Portugal follow through on the planning to create the design in the best interest of the logo project. Credibility Based Logo Design™ is the successful product of the Logo Planning Report objectives prepared by Dr. Haig, and created by the design team chosen.

     This is all done online with utmost efficiency. The result is a process which produces a highly effective logo design solution, at a very low fee.

     Powerlogos Design™ is the exclusive logo design firm to employ Credibility Based Logo Design™.

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