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How We Work

     Dr. Haig has adapted his process developing successful logos over the past forty plus years to a proven online methodology.

Step Two ---- Logo Design

     The objectives of the Logo Planning Report are approved and design commences. The approved Logo Planning Report sets a specific design direction for our design team. You make your final $599 payment at this point.

     Preliminary logo designs are developed based on the objectives in the report. We do not have a set number of logo design alternatives. Our design team will create as many as needed. Upon review, your comments, and further modifications, one will emerge as a final solution which meets the Logo Planning Report strategies.

      The final step is to design your new letterhead, envelope and business card incorporating the new logo in a design style which compliments the logo. Several designs are sent to you for approval. When your choice is made, we obtain printing quotes using our bulk purchasing agreement with Carlson Craft Business Solutions. With Carlson Craft you are assured of great prices, prompt shipping, consistency and ease of online ordering with friendly personal assistance at any time.

      For all your implementation needs, we prepare detailed Logo Implementation Guidelines for application to signage, Web site design, logo wear, printed forms, advertising ---- all branding needs. The guidelines include: your new logo in color and black and white together with exact color specifications in Pantone Matching System (PMS) and process color separation (CMYK). These are sent in eps, jpg and gif (other formats upon request).

     Please call Dr. Haig for more information, or just to chat at (808) 922 4042 (Hawaii Time). One question often asked is "what if I do not like the final design?" The procedure just described works because we start with the Logo Planning Report which includes a verbal description of your credibility-based logo design strategy. The final logo design will represent the agreed objectives as judged by our Executive Design Committee before it is submitted for your approval. Dr. Haig suggests that you become familiar with our credibility-based logo design philosophy by reading any or all the articles in the published articles section.

     In summary, your Powerlogos Design package includes our exclusive Logo Planning Report, your new credibility-based logo, letterhead, envelope and business card designs, bulk order printing prices with Carlson Craft Business Solutions and your Logo Implementation Guidelines for just $899.