Websites at "First Glance", Part 3
The Logo and Home Page Credibility Requirement
July 2007

     Powerlogos Design is different. We are a creative organization with deep understanding of source credibility in communication persuasion principles applied to logo design and home page design.

    "First glance" work performed by Powerlogos Design is responsive to data showing the many visitors who leave a website, well, at "first glance." As mentioned at the beginning, why visitors leave is primarily caused by lack of trust. Therefore, Powerlogos Design creates credibility-based logo and home page design following a unique and proven process based on university research as part of Dr. Haig's recent PhD.

     Powerlogos Design does offer a "live" proprietary online methodology to determine the effectiveness of alternative credibility-based logos and home pages for final selection purposes. This proprietary methodology was also created by Dr. Bill Haig.

     Therefore, we only do credibility-based logo and home page graphic analytics and design and research for final testing before the logo and home page are launched. We create a new credibility-based logo and home page only once and the company is good to go.

     As mentioned, if the visitor doesn't continue after "first glance", all other research for website optimization does not matter anyway.

Fees for "First Glace" Analytics. (This you won't believe.)

     I do the analytics when I do your Logo Planning Report as part of my normal credibility-based logo design process.

     Powerlogos Design does low cost credibility-based logo design for only $899 including stationery and business card design. There are two payments. The first payment is $300 which covers my Logo Planning Report. Within the Logo Planning Report, Dr. Haig verbally describes your credibility traits which visitors will judge at "first glance." You can stop after the report, or continue with the final payment of $599 which covers your new credibility-based logo design, stationery and business cards.

     To proceed, just go to the questionnaire and answer seven important questions. Include your home page URL if you have a website.

Fees for Home Page Design

     Your home page will be designed to pick up the credibility traits and design of your logo. The home page design follows the design motifs of the new logo design for consistency. The fee for home page design, following the logo design for consistency is also only $1800. Additional fees may be charged for follow up work as may be necessary such as subsequent page designs, navigation, and shopping cart services.

Logo and Home Page Testing

     Your new or redesigned logo and home page will be tested using proprietary unique methodology online with web analytics for data collection and correct statistical analysis. This is a "live" online test with 900 visitors visiting your test website. Data collection is done in a matter of days using search marketing.

     This is an additional fee for those who want research assurance. My Logo/Home Page Credibility Report is prepared giving full details and summary of the "live" testing giving specific percentage of visitors continuing as converted customers as a statistical analysis.

     The fee varies depending on the degree of work involved but is usually less than $5000.

     In summary, the importance of establishing credibility at "first glace", in the first one to three seconds is vital for visitor conversion rate and increased revenue success. A credibility-based logo design and a credibility-based home page provide the "surface" credibility to consistently apply predetermined company credibility traits. (Read more about "surface" credibility and credibility-based logo design in the articles section of this website.)

     Powerlogos Design does not do web analytics. We are a creative-oriented company. We create credibility- based logo and home page design if data from other sources indicate that too many visitors are leaving a given site at "first glance." However, Dr. Haig provides a unique and inexpensive "live" online testing methodology is available to select the optimum credibility-base logo and home page design for companies wanting success assurance with research data.

About Powerlogos Design and Dr. Bill Haig

     Powerlogos Design is the only creative and research based logo and home page design firm using proven principles in source credibility in communication persuasion to optimize online marketing. We call this Website Optimization at First Glancesm.

     Started as an online firm in 2001, Dr. Bill Haig maintains the philosophy that logo and home page design apply proven communication persuasion principles enabling clients to have the assurance that their company logo and home page will be successful at "first glance." A unique and inexpensive logo and home page test methodology can be used for further, data based, assurance.

     Powerlogos Design analyizes and plans client credibility traits before design commences. A questionnaire is provided and a Logo Planning Report is prepared which includes a verbal description of the design objectives for the new credibility-based logo and subsequent home page. The company uses top international designers to interpret the objectives and create the preliminary and final designs. The result is a new logo and home page which works, done efficiently based on a mutually agreed upon plan, then created by top designers --- all under the supervision of Dr. Bill Haig.

     Dr.Haig is a specialist in source credibility in communication persuasion principles applied to logo design, website credibility and online testing. He has over forty years experience in logo design and recently obtained his PhD applying his logo knowledge to website credibility and online testing. He developed a unique online logo and home page testing methodology during three years of university supervised research.

     Dr. Haig can be reached at bill@haigbranding.com or by phone at
808 922 4042 (Hawaii Time.) Visit www.powerlogos.com for more articles and Dr. Haig's book on credibility-based logo design and website credibility.

© William L. Haig, Ph.D. or Bill Haig, Ph.D. 2007

This is an original work of the author. All rights reserved. Copyright registration will be applied for. No part of this article may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical photocopying, and recording or otherwise, without prior written permission of the author.