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Websites at "First Glance"sm Optimization - The Credibility Requirement
When visitors land on a website,
the first thing they do is mentally evaluate in an instant
whether they can trust the information on the site enough
to continue.
Like all information, this is a matter of whether
or not the source of the information can be trusted. On
a website, this is the company behind the information. The
company is evaluated at "first glance" during
the first three seconds of the new website encounter.
What
do visitors look for during this critical period?
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